To protest the World Cup in Qatar, where public same-sex affection faces severe repercussions, we collaborated with Stonewall, an LGBTQ+ charity. Together, we orchestrated an alternative FIFA game celebration at the close of 2022. Within days, our message reached nearly a million people, gaining traction even among celebrities like Tom Daley. Across social platforms, our video became Stonewall’s most-watched non-paid content.