NIKE: THE END
THE END
After years of relative silence in baseball, Nike faced a challenge: reconnecting with athletes and fans who doubted its relevance to the sport. The World Series provided the perfect stage to reinstate Nike Diamond by celebrating the LA Dodgers’ storybook season and their relentless drive to win on baseball’s biggest stage.
​
While many claim baseball is a dying sport, the facts tell a different story. Nike seized the year’s biggest baseball moment to prove the game is not only alive but wilder than ever. With a coast-to-coast showdown between New York and LA, Nike celebrated the excitement and energy of the greatest baseball the world has ever seen to prove they not only understand the game but know its future is brighter than ever.
Nike aired a cinematic credits scroll immediately after the final out. The screen read “The End,” with the Dodgers’ iconic “D” seamlessly placed. Soundtracked by Randy Newman’s “I Love L.A.” — the credits weren’t just names — they were moments adding to the narrative. Each Dodgers player appeared alongside blooper-filled highlights, blending humor and heart. Not a normal win ad; it was a story told on the big screen.
