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NIKE: LIBERTY RING

To celebrate the New York Liberty's first-ever WNBA title, we created a visual moment as iconic as New York itself: placing a championship ring on the Statue of Liberty’s finger.

The creative idea was rooted in the Liberty’s identity, the city they represent, and the historic nature of their championship win. 

This visual bridged the Liberty’s victory with New York’s most enduring symbol of pride and freedom. The execution was designed to feel inevitable, as if this win was destined to happen all along. By reimagining the Statue of Liberty as part of the celebration, we elevated the championship from a sports victory to a cultural statement.

Timed to launch immediately after the final buzzer, the image was paired with Sinatra’s New York, New York, creating a triumphant moment that united New Yorkers in celebration. It wasn’t just a picture—it was a rallying cry, a symbol of the Liberty’s breakthrough, and a statement that the city and its team were now champions.

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