MINI HOOPS

mini-hoops is a made-for-social show where Jordan Family athletes and entertainers answer quickfire Q&As and get buckets. 

A hoop on the back of a bedroom door is a core memory to so many. One-on-one with a sibling, a best friend, a cousin, mini-hoops are a rite of passage for millions of ballers – together, in our socks.

Inspired by the nostalgia of mini-hoops, and its contemporary resurgence on Tiktok, we created this series to show a different, more irreverent side to the brand, and to highlight Jordan athletes in a fun way that would resonate with Gen-Z. 

With a mix of short and long answer questions, ranging from the pithy and humorous to the serious and worthy, we get to know these world-class athletes as real people, off the court.

Next season: mini-hoops leaves the bedroom and goes on the road.

Results: 

• Helped Jordan Brand launch its first-ever TikTok series 

• Mini Hoops is among Jordan Brand’s most-viewed TikTok posts:

  • Wanna vs Dad - 1.5M Views

  • Wanna talks his Jordan boxing shoe - 1.2M Views

  • Kiki Rice East Coast - 1.3M Views