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ELI LILLY - BIG NIGHT
BIG NIGHT
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Obesity medicines have become synonymous with vanity. “Skinny shots” have become famous within celebrity culture.
Lilly makes obesity medicines to treat a disease. Lilly stands against the use of its medicines for cosmetic weight loss or vanity; they should be used for health.
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We wanted to make a statement and disrupt the conversation around the Oscars, where a year prior obesity medicine jokes were started. To surround the Oscars we used film to disrupt broadcast, print to disrupt Oscar content, OOH to disrupt physical spaces, in the belief that combining these channels would drive the cultural conversation.
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